About Zero

Zero London is a small, printed-feeling shop for everyday equipment: a radio for the commute, a lamp for a small room, a carryall for the rain. Each issue is a short list, chosen slowly and written about properly.

We test every object where it will be used: on wet pavements, late trains and desks that are also kitchen tables. If it asks for attention, it does not make the list.

The shop runs on Zero, a light storefront for Magento Open Source: no heavy framework in the browser, pages that arrive complete, and a checkout that is one form.