Less interface, more intent

Most stores ask for your attention. We'd rather give it back.

Fewer clicks

The menu has five entries. The shortlist has four pieces. The checkout fits on one page: an address, a shipping method, a payment, done.

Less JavaScript

This store runs on Zero, a Magento storefront without RequireJS, jQuery or Knockout. Pages are HTML first; the browser does the heavy lifting, and a phone on a weak signal at a bus stop still gets a fast page.

The calm after checkout

One confirmation email, a clear delivery window, no countdown timers. Then we get out of the way.

A demo store: orders are not fulfilled.